Category: Trends

Amazon has launched an AWS Directory Service for Active Directory, a fully-managed implementation of Microsoft's authentication and user management service. Using Active Directory in Amazon's cloud will enable companies to bring applications including SQL Server, SharePoint and custom applications built with .NET onto AWS. That's useful for businesses trying to move into the cloud from an on-premises deployment of Microsoft's software. When
Why Corporate Branding Society is being dominated by information and speed. Everyone knows everything or at least knows how to get easy access to information. As a result products and services are no longer protected against imitation, being unique is no longer a competitive advantage. As soon as a new product is launched, a competitor puts a similar and cheaper product on the market. A corporate identity is not so easy to copy…
The Importance of Online Marketing “I don’t have time for it.” “It would be too hard to learn and I don’t want to pay anyone to do it.” “My business will keep doing just fine without it.” What do these statements have in common? They’re all reasons small business owners avoid online marketing. Perhaps you’ve even used these same reasons to justify your own resistance to it. Yet, to put it bluntly, when you consi
Social Media Analytics Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Social Media Marketing Social media marketing takes advantage of social networking to help a company increase brand